the power of networking: six tips for professional editors to foster meaningful relationships
In 2020, I was working as a freelance writer and editor for the first time in my career following a long stint at Fraud Magazine. While at the magazine, I was afforded opportunities for networking and continuing education, always on the company’s dime. But on my own, I’d not given much thought to spending my money as a sole proprietor to enhance my skills and network with others.
When the 2022 American Copy Editors Society (ACES) conference rolled around a couple of years later and my session on interviewing subject-matter experts was accepted, I grumbled about the personal cost despite knowing it would benefit my career as a burgeoning freelancer. Little did I know that this professional conference would change my career trajectory.
Opportunities to chat and network with other professionals are abundant at ACES conferences. However, during my session, I noticed someone nodding along, their eyes reflecting genuine interest. Afterward, she approached me and we chatted about her company, my experiences, and the alignment of my expertise with what her company was seeking. She handed me her card, mentioned they had openings, and told me to reach out if I ever wanted to go back to the full-time work life. Fast forward two months, and I was signing on as the new writing manager at Dragonfly Editorial, where I still work today.
This serendipitous encounter underscores a vital part of any profession that many overlook: the power of networking.
Networking isn’t just about exchanging business cards—it's a lifeline. When you engage in meaningful interactions, you open doors to unforeseen opportunities—job offers, collaborations, partnerships, and mentorships. Beyond these tangible benefits, networking offers a window into the heart of the industry. By engaging with peers and industry leaders, you gain firsthand insights into emerging trends, challenges, and innovations, ensuring you're always a step ahead.
Networking is also about skill enhancement. Every conversation, be it at a conference or in an online community, is a chance to learn, grow, and refine your craft. Moreover, as you consistently interact within professional circles, you build credibility. This reputation, developed over time, can lead to invaluable referrals and recommendations. And let's not forget the emotional aspect. Freelancing, with its unique challenges, can sometimes feel isolating. Networking offers a sense of belonging, a community where you can share challenges, celebrate successes, and seek advice.
So, how can writers and editors effectively network? Here are six ideas for freelance, in-house, part-time, or full-time professionals.
1. Attend industry events
Conferences, workshops, and seminars are fertile grounds for connections. Engage actively, ask questions, and participate in discussions. During networking events, don’t feel pressure to approach people with discussion topics in mind—walk up to cocktail tables and simply engage by listening. Eventually, opportunities to join the conversation will present themselves. For a more proactive approach, have your business cards ready, find a group to walk up to, and say, “Hi, my name is Emily! Would it be alright if I join you?” From there, you can ask:
Why did you come to the event?
What do you do?
What has been your favorite session so far?
What do you think about [trending industry topic]?
Lanyards and name cards at events are often around the same size, no matter the conference. Before heading to your event, type up some questions or talking points and print them onto an index card-sized paper. You can stick that into the back of your lanyard, behind your nametag, to reference whenever you feel nervous or exposed.
If the cold approach sounds daunting, spend time at the exhibitor booths. Yes, the exhibitors are there to sell a product or service, but they are also naturally adept at conversing. Exhibitors are also often there to attend sessions, network, and learn, so they will be happy to chat about more than their service. And while at booths, look for opportunities to chat with other conference attendees exploring the same services—by just walking up to the same table, you have something in common!
Consider also volunteering or participating in panel discussions or workshops at industry events. Volunteering allows you to contribute to the event's success and provides valuable opportunities to interact with speakers, organizers, and fellow volunteers. Similarly, participating as a panelist or workshop facilitator positions you as an authority in your field and increases your visibility among attendees. These roles often involve networking opportunities before, during, and after the event, allowing you to connect with a diverse range of professionals and showcase your expertise in a meaningful way. By actively engaging in event activities beyond traditional networking sessions, you can maximize your exposure, build credibility, and forge lasting connections within the industry.
2. Join online forums and groups
Digital platforms like LinkedIn groups and online communities, like the Editors Tea Club, can be goldmines for networking from the comfort of your home. As a member of the Editors Tea Club, I have access to a Slack channel where we constantly exchange ideas, congratulate each other on achievements, and provide advice.
Take an active role in helping shape these communities. Contributing meaningfully to these communities will attract like-minded professionals who share your interests and goals. Don't hesitate to initiate connections with individuals whose contributions resonate with you or who possess the expertise you admire. Engage in private conversations, arrange virtual meetups, or collaborate on projects. Remember that online networking isn’t just about passive consumption (lurking) but about actively building relationships and fostering a sense of camaraderie within your professional community.
Consider exploring the following groups:
3. Offer value
Networking isn't just about taking; it's about giving. Share your knowledge, provide feedback, and help others when you can. Every year I submit session ideas to various conferences in an attempt to share what I’ve learned through my work and from my peers. Often, when I’m working on a project or attending other conferences, inspiration will strike and I’ll jot the idea down in a “Speaking Ideas” folder. I also look at conference agendas to see if I can spot gaps in learning that I might have the expertise to fill.
For example, when I first submitted a session proposal to ACES, I noticed the editing-heavy focus of the event (of course, it’s an editing conference!) and wondered if my writing background might fill a need for attendees who straddle the line. So, I submitted a proposal to speak on how to interview subject-matter experts, with a focus on turning insights from those interviews into a compelling narrative. Not only was it accepted, but it was popular enough that they asked me to record a webinar on the same topic.
Even as I was writing this blog, I thought, “Perhaps I could teach this very topic to attendees at an in-person conference.” So, I submitted a proposal to teach attendees at the 2024 ACES National Conference in San Diego how to network at in-person events, and I’ll be doing just that on April 4!
If it's your first time speaking at an event, focus on thoroughly preparing your content and practice delivering your talk multiple times to build your confidence. I like to set up a timer and speak into the void as if I were speaking to an audience. You can also ask a friend or significant other to be your practice attendee. Remember to engage with your audience! I tend to lead with humor, but I've seen others use digital polls or handout exercises to get their audience engaged. Be open to feedback and embrace any nerves as a sign of growth and opportunity.
If speaking isn’t your thing, consider sharing your expertise elsewhere, like on social media and in online communities. When sharing on social media, decide what to post by aligning content with your expertise and your audience's interests. Position yourself as an expert by consistently providing valuable insights and engaging with your community. For example, I share tips for writing engaging thought leadership pieces, I highlight things I've learned from my peers at conferences and through my work, and I shout out the great achievements of others in my field.
And when you feel imposter syndrome, focus on your unique perspective and growth journey—remember, we all have great insights and valuable experiences to share!
4. Stay connected
Did you meet someone interesting at an event? Send them a thank-you note or a friendly email. Building relationships takes time and effort. Even if things hadn’t worked out with Dragonfly Editorial, I made a great connection and would have only benefited from reaching out after the event
In fact, in 2016, I attended my first ACES conference and met a woman sitting next to me during a session. We hit it off and she invited me to dinner with a couple of her editing friends. In the years since, one of those friends has asked me to teach a virtual Lunch and Learn at her company and another shared valuable tips for working in a publishing platform I hadn’t mastered. And at last year’s ACES conference, I ran into my 2016 friend again and we got caught up over lunch, sharing what has worked out for us over the years and where life has taken us.
5. Create a personal website
Building a website showcases your work and gives people an insight into your expertise, personality, and capabilities. Having a polished online presence will help you stand out from others. Add a portfolio to your site to showcase your work and make sure it highlights your versatility and proficiency. If you have some, include testimonials from clients. On my website, I have a form that potential clients or industry professionals can fill out to get in touch with me. I have snippets from my favorite magazine articles and an explanation of my services. Pick imagery and colors that give visitors a peek into who you are and what you do.
6. Be authentic
Genuine connections are built on trust and authenticity. Be yourself, and you'll attract the right kind of professional relationships. In the age of social media and digital networking, it can be easy to fall into the trap of projecting an image of what you think others want you to be. People often create personas that they believe will be more appealing to potential clients or industry peers. While it's natural to want to put your best foot forward and present a professional image, you can still do so authentically.
While it's okay to polish your image and highlight your strengths, avoid trying to be someone you're not. Your unique personality, experiences, and perspectives are your greatest assets. Embrace them and let them shine through in your interactions.
Show vulnerability when appropriate. Being authentic doesn't mean sharing every detail of your life, but it does mean being open and genuine when the situation calls for it. Sharing your challenges, setbacks, and lessons learned makes you relatable and human. Clients and peers often appreciate professionals who are willing to be honest about their experiences
It's not just our skills but our connections that propel us forward. My journey in the editorial world is a testament to that. Effective networking is a dynamic and iterative process that requires dedication, intentionality, and authenticity. Investing in your network and prioritizing relationship-building efforts will help you cultivate a strong professional community that serves as a source of inspiration, support, and opportunity throughout your career journey. Whether you're a seasoned professional or just starting out, remember that every interaction, shared insight, and genuine connection can be a stepping stone to your next big opportunity—or even just a chance to foster a meaningful relationship.
Emily Primeaux (she/her) is the writing manager at Dragonfly Editorial specializing in B2B communications. She previously worked as a writer and editor at Fraud Magazine where she interviewed people like actor Richard Dreyfuss and Theranos whistleblower Tyler Shultz. You can find her reading a good fantasy book, playing with her young son, or hanging at the beach in sunny South Florida.